VALARTH Open the screenerOpen in app
How India buys

How India buys mobile and broadband plans

The listed companies behind it: MyJio Stores, Vi Non-stop Superhero, Vi SuperHero, Airtel, Airtel Broadband.

4 listed companies sold ₹390,418 crore of mobile and broadband plans in FY26, up 11.6% on FY25. Bharti Airtel Ltd sold the most, 45.7% of it. Vodafone Idea Ltd earned the most on each rupee of sales: 124.9%.

Share
Listed companies' sales, FY26
₹390,418 Cr
up 11.6% on FY25
Largest seller
45.7%
Bharti Airtel Ltd
Best margin
124.9%
Vodafone Idea Ltd
Fastest growing, 3 years
+1.8%
Vodafone Idea Ltd

The brands, and who owns them

5 brands of mobile and broadband plans, best known first
Reliance Industries LtdNSE: RELIANCE · 40.4% of the listed sales
MyJio Stores
Vodafone Idea LtdNSE: IDEA · 11.5% of the listed sales
Vi Non-stop SuperheroVi SuperHero
Bharti Hexacom LtdNSE: BHARTIHEXA · 2.4% of the listed sales
AirtelAirtel Broadband

MyJio Stores is Reliance Industries Ltd's; Vi Non-stop Superhero, Vi SuperHero are Vodafone Idea Ltd's; Airtel, Airtel Broadband are Bharti Hexacom Ltd's. Brands are read from each company's filings and checked against a public source.

Who sells the most

Share of the listed companies' sales, FY26
Bharti Airtel Ltd₹178,543 Cr · 85% of its sales Mobile Services India 57% · Mobile Services Africa 29% · Airtel Business 11% · Homes Services 4%
45.7%
Reliance Industries Ltd₹157,648 Cr · 15% of its sales
40.4%
Vodafone Idea Ltd₹44,873 Cr · 100% of its sales
11.5%
Bharti Hexacom Ltd₹9,354 Cr (estimate) · 98% of its sales Wireless Telecommunication Activities (• Activities of Internet access by the operator of the wireless infrastructure, (61201), • Activities of maintaining and operating cellular and other, telecommun 96% · Wired Telecommunication Activities (• Activities of basic telecom services: telephone, telex and telegraph, (includes the activities of STD/ISD booths) (61101), • Activities of providing internet acce 4%
2.4%

Bharti Airtel Ltd had 45.7% of the listed companies' sales of mobile and broadband plans here, 1.1 times as much as Reliance Industries Ltd, the next largest. The two together sold 86%; the other 2 the rest.

From each company's own sales figures for this kind of product (its reported segment, or its whole sales where that is all it sells). Private makers are not counted, so this is the split among listed companies, not the whole market. An estimate is the share of turnover the company gives this product line in its sustainability report, times its own sales for the year, where its segments do not split it out.

How the sales have grown, and who sold them

Sales of mobile and broadband plans each financial year in ₹ crore (L = lakh crore), the change on the year before above each column
Vodafone Idea Ltd, FY19: ₹42,157 Cr42,157 ₹42,157 Cr FY19 Vodafone Idea Ltd, FY20: ₹46,569 Cr46,569 ₹46,569 Cr+10% FY20 Vodafone Idea Ltd, FY21: ₹44,646 Cr44,646 ₹44,646 Cr-4% FY21 Vodafone Idea Ltd, FY22: ₹38,849 Cr38,849 ₹38,849 Cr-13% FY22 Vodafone Idea Ltd, FY23: ₹42,489 Cr42,489 ₹42,489 Cr+9% FY23 Vodafone Idea Ltd, FY24: ₹43,520 Cr43,520Bharti Hexacom Ltd, FY24: ₹7,338 Cr ₹50,858 Cr+20% FY24 Bharti Airtel Ltd, FY25: ₹1.59 lakh Cr1.59LReliance Industries Ltd, FY25: ₹1.38 lakh Cr1.38LVodafone Idea Ltd, FY25: ₹43,571 Cr43,571Bharti Hexacom Ltd, FY25: ₹8,548 Cr ₹3.50 lakh Cr+588% FY25 Bharti Airtel Ltd, FY26: ₹1.79 lakh Cr1.79LReliance Industries Ltd, FY26: ₹1.58 lakh Cr1.58LVodafone Idea Ltd, FY26: ₹44,873 Cr44,873Bharti Hexacom Ltd, FY26: ₹9,354 Cr ₹3.90 lakh Cr+12% FY26
Bharti Airtel LtdReliance Industries LtdVodafone Idea LtdBharti Hexacom Ltd

The listed companies here sold ₹3.90 lakh Cr of mobile and broadband plans in FY26. Counting only the companies with figures in both years, sales went from ₹42,157 Cr in FY19 to ₹44,873 Cr. The biggest rise was in FY26 (+12%) and the weakest year FY22 (-13%). Over three years Vodafone Idea Ltd grew fastest, +1.8% a year. Some companies are counted only from a later year (Bharti Airtel Ltd from FY25; Reliance Industries Ltd from FY25; Bharti Hexacom Ltd from FY24).

Counted from the first year their figures for this are available: Bharti Airtel Ltd from FY25; Reliance Industries Ltd from FY25; Bharti Hexacom Ltd from FY24. A jump in that year is partly that.

Who earns the most on each rupee

Operating profit as a share of sales of mobile and broadband plans, each financial year
-133%-4%125%FY19FY20FY21FY22FY23FY24FY25FY26 Bharti Airtel Ltd: 29.0%29.0%Bharti Airtel Ltd: 34.8%34.8% Reliance Industries Ltd: 28.7%28.7%Reliance Industries Ltd: 30.6%30.6% Vodafone Idea Ltd: -43.1%-43.1%Vodafone Idea Ltd: -132.7%-132.7%Vodafone Idea Ltd: -99.1%-99.1%Vodafone Idea Ltd: -72.7%-72.7%Vodafone Idea Ltd: -69.0%-69.0%Vodafone Idea Ltd: -69.9%-69.9%Vodafone Idea Ltd: -6.5%-6.5%Vodafone Idea Ltd: 124.9%124.9%
Bharti Airtel LtdReliance Industries LtdVodafone Idea Ltd

Operating profit before interest and tax, as a share of sales of mobile and broadband plans. Bharti Airtel Ltd earned 34.8% on its sales in FY26, against 29.0% in FY25. Reliance Industries Ltd earned 30.6% on its sales in FY26, against 28.7% in FY25. Vodafone Idea Ltd earned 124.9% on its sales in FY26, against -2.4% in FY17.

The companies, and their brands

Company and brandsSales FY26Growth 1 yr3 yrs5 yrsMarginProfit shareReturn on assetsP/EROEShare price 1 yr
Bharti Airtel Ltd
Sells in 28 states; exports 2.02% of turnover
₹178,543 Cr +12.1% — — 34.8% 37.3% 13.8% 36.8 10.7% -7.2%
Reliance Industries Ltd
MyJio Stores
Sells in 35 states and 112 countries; exports 50.98% of turnover
₹157,648 Cr +13.9% — — 30.6% 29.0% 7.6% 21.1 7.9% -15.2%
Vodafone Idea Ltd
Vi Non-stop Superhero, Vi SuperHero
Sells in 28 states; exports 8.0% of turnover
₹44,873 Cr +3.0% +1.8% +0.1% 124.9% 33.7% — 3.7 -38.9% +53.1%
Bharti Hexacom Ltd
Airtel, Airtel Broadband
Sells in 7 states; exports 0.14% of turnover
₹9,354 Cr
estimate
+9.4% — — — — — 42.5 26.5% -11.8%
Brands are read from each company's filings and checked against a public source. Growth is the yearly rate of its sales of mobile and broadband plans. Margin is the operating profit (before interest and tax) the company reports on them, as a share of those sales; profit share is its part of all the listed companies' profit on them; return on assets is that profit against the assets it reports for them. A company with no other business is measured on its whole accounts. Where a company's segments include sales between its own businesses (a bank's treasury lending to its retail arm), each segment is scaled down in proportion so that together they match what the company earns outside itself; companies report those internal sales only as a total. Not a recommendation to buy or sell.
Inside the app

See every one of these companies in Valarth

Start freeStart free
A Valarth stock page: the share price with its chart and 52-week range, valuation and profitability figures, and a scorecard of health checks.
Stock pagePrice, valuation, profitability and a scorecard of health checks for every company, each figure explained.
The Valarth stock screener: a table of companies with price, market cap, P/E, P/B, PEG, EPS and ROE, and filters down the left.
ScreenerEvery listed company, filtered on 212 figures, each with a plain-language lesson beside it.
The Valarth AI Screener answering 'Which companies will benefit from India's Project 75 submarine programme?' with a basket of four naval shipbuilders and a written thesis.
AI ScreenerAsk a question in plain English, like which companies benefit from India's Project 75. It reads the intent, builds the screen and writes the thesis.
A Valarth business-model card for State Bank of India, with a plain-language summary and statements verified against the filing.
Business modelHow a company makes money and what can hurt it, each statement checked against its annual report.
Valarth's Before the Bell edition, with the day's headline, regulator notes and sector moves.
Before the BellA morning edition before the market opens: what moved, which rule changed, and what it means for your holdings.
Share or embed this page
A link posted on X, Reddit, LinkedIn or WhatsApp shows this picture as its preview. The embedded picture always shows the latest figures.

Questions people ask

Which listed companies sell mobile and broadband plans in India?

4 listed companies report their sales of mobile and broadband plans: Bharti Airtel Ltd (BHARTIARTL), Reliance Industries Ltd (RELIANCE), Vodafone Idea Ltd (IDEA), Bharti Hexacom Ltd (BHARTIHEXA).

Which listed company sells the most mobile and broadband plans in India?

Bharti Airtel Ltd, with sales of mobile and broadband plans of ₹178,543 crore in FY26: 45.7% of the listed companies' total here.

How big is the listed market for mobile and broadband plans?

The listed companies here sold ₹390,418 crore of mobile and broadband plans in FY26, up 11.6% on FY25. Private makers are not included.

Which listed company makes the most profit on mobile and broadband plans?

Vodafone Idea Ltd: its operating profit was 124.9% of its sales of mobile and broadband plans in FY26.

Who owns MyJio Stores?

MyJio Stores is a brand of Reliance Industries Ltd, listed on the NSE as RELIANCE.

Who owns Vi Non-stop Superhero?

Vi Non-stop Superhero is a brand of Vodafone Idea Ltd, listed on the NSE as IDEA.

Who owns Vi SuperHero?

Vi SuperHero is a brand of Vodafone Idea Ltd, listed on the NSE as IDEA.

Who owns Airtel?

Airtel is a brand of Bharti Hexacom Ltd, listed on the NSE as BHARTIHEXA.

Who owns Airtel Broadband?

Airtel Broadband is a brand of Bharti Hexacom Ltd, listed on the NSE as BHARTIHEXA.