Business Model · Intermediate · Pro filter
Largest channel share: what it means and how to read it
How much of sales come through the single biggest channel or customer type the company discloses.
What is Largest channel share?
How much of sales come through the single biggest channel or customer type the company discloses.
A worked example
An insurer selling 54% of its policies through bank partners has a 54% largest channel share.
Why does Largest channel share matter?
If one route to customers dominates, losing it would hurt a lot.
How do you read Largest channel share?
Above about 50% means heavy dependence on one channel.
Lower is usually better.