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How India buys

How India buys beer and spirits

The listed companies behind it: Kingfisher Premium, Kingfisher Strong, Heineken® 0.0, 8PM PREMIUM BLACK WHISKY, 8 PM Whisky, After Dark.

3 listed companies sold ₹48,067 crore of beer and spirits in FY25. United Breweries Ltd sold the most, 40.4% of it. United Spirits Ltd earned the most on each rupee of sales: 17.8%.

Share
Listed companies' sales, FY25
₹48,067 Cr
Largest seller
40.4%
United Breweries Ltd
Best margin
17.8%
United Spirits Ltd
Fastest growing, 3 years
+87.7%
Radico Khaitan Ltd

The brands, and who owns them

77 brands of beer and spirits, best known first
United Breweries LtdNSE: UBL · 40.4% of the listed sales
Kingfisher PremiumKingfisher StrongHeineken® 0.0Heineken® OriginalHeineken® SilverKingfisher UltraKingfisher Ultra MaxAmstel GrandeKingfisher Ultra Witbier
Radico Khaitan LtdNSE: RADICO · 35.6% of the listed sales
8PM PREMIUM BLACK WHISKY8 PM WhiskyAfter DarkAfter Dark WhiskyContessa RumMagic MomentsMagic Moments Vodka1965 Spirit of Victory RumJaisalmer Indian Craft GinMagic Moments DazzleMagic Moments Dazzle VodkaMagic Moments Flavours of IndiaMorpheusMORPHEUS BRANDYMorpheus WhiskyOld Admiral BrandyRampur Indian Single MaltRampur Indian Single Malt WhiskyRoyal RanthamboreRoyal Ranthambore WhiskySangam World MaltSangam World Malt WhiskyVerveAfter Dark BlueAfter Dark Blue WhiskyAnkahiAnkahi Zaffran Spiced LiqueurKohinoor Reserve Indian Dark RumMagic Moments Pink VodkaMagic Moments Premium Grain VodkaMorpheus Rare Luxury WhiskyRampur 1943 VirasatRampur AsavaRampur Barrel BlushRampur Double CaskRampur Indian Single Malt JugalbandiRampur JugalbandiRemix Pink VodkaRoyal Ranthambore Heritage Collection WhiskySpirit of Kashmyr
United Spirits LtdNSE: UNITDSPR · 24.1% of the listed sales
AntiquityBlack and WhiteBlack DogBlack & WhiteJohnnie WalkerMcDowell's No1Royal ChallengeSignatureSmirnoffVAT 69American PrideAntiquity BlueBaileysCaptain MorganCîrocDon JulioGodawanGreater ThanHapusaKetel OneLagavulinRoyal Challenge American PrideSingletonTaliskerTanquerayThe SingletonGodawan 173PIPA

Kingfisher Premium, Kingfisher Strong, Heineken® 0.0, Heineken® Original and others are United Breweries Ltd's; 8PM PREMIUM BLACK WHISKY, 8 PM Whisky, After Dark, After Dark Whisky and others are Radico Khaitan Ltd's; Antiquity, Black and White, Black Dog, Black & White and others are United Spirits Ltd's. Brands are read from each company's filings and checked against a public source.

Who sells the most

Share of the listed companies' sales, FY25
United Breweries Ltd₹19,403 Cr · 100% of its sales
40.4%
Radico Khaitan Ltd₹17,099 Cr · 100% of its sales
35.6%
United Spirits Ltd₹11,565 Cr · 42% of its sales
24.1%

United Breweries Ltd had 40.4% of the listed companies' sales of beer and spirits here, 1.1 times as much as Radico Khaitan Ltd, the next largest. The two together sold 76%; the other 1 the rest.

From each company's own sales figures for this kind of product (its reported segment, or its whole sales where that is all it sells). Private makers are not counted, so this is the split among listed companies, not the whole market.

How the sales have grown, and who sold them

Sales of beer and spirits each financial year in ₹ crore (L = lakh crore), the change on the year before above each column
Radico Khaitan Ltd, FY19: ₹2,110 Cr ₹2,110 Cr FY19 Radico Khaitan Ltd, FY20: ₹2,436 Cr ₹2,436 Cr+15% FY20 Radico Khaitan Ltd, FY21: ₹2,413 Cr ₹2,413 Cr-1% FY21 Radico Khaitan Ltd, FY22: ₹2,875 Cr ₹2,875 Cr+19% FY22 Radico Khaitan Ltd, FY23: ₹3,168 Cr ₹3,168 Cr+10% FY23 Radico Khaitan Ltd, FY24: ₹4,134 Cr4,134 ₹4,134 Cr+30% FY24 United Breweries Ltd, FY25: ₹19,403 Cr19,403Radico Khaitan Ltd, FY25: ₹17,099 Cr17,099United Spirits Ltd, FY25: ₹11,565 Cr11,565 ₹48,067 Cr+1063% FY25 Radico Khaitan Ltd, FY26: ₹20,976 Cr20,976United Spirits Ltd, FY26: ₹12,462 Cr12,462 ₹33,439 Cr-30% FY26
United Breweries LtdRadico Khaitan LtdUnited Spirits Ltd

The listed companies here sold ₹33,439 Cr of beer and spirits in FY26. Counting only the companies with figures in both years, sales went from ₹2,110 Cr in FY19 to ₹20,976 Cr, 9.9 times as much. The biggest rise was in FY25 (+314%) and the weakest year FY21 (-1%). Over three years Radico Khaitan Ltd grew fastest, +87.7% a year. Some companies are counted only from a later year (United Breweries Ltd from FY25; United Spirits Ltd from FY25).

Counted from the first year their figures for this are available: United Breweries Ltd from FY25; United Spirits Ltd from FY25. A jump in that year is partly that.

Who earns the most on each rupee

Operating profit as a share of sales of beer and spirits, each financial year
0%9%18%FY19FY20FY21FY22FY23FY24FY25FY26 Radico Khaitan Ltd: 13.5%13.5%Radico Khaitan Ltd: 11.2%11.2%Radico Khaitan Ltd: 14.4%14.4%Radico Khaitan Ltd: 11.5%11.5%Radico Khaitan Ltd: 9.2%9.2%Radico Khaitan Ltd: 8.4%8.4%Radico Khaitan Ltd: 3.1%3.1%Radico Khaitan Ltd: 4.1%4.1% United Spirits Ltd: 17.8%17.8%United Spirits Ltd: 18.3%18.3%
Radico Khaitan LtdUnited Spirits Ltd

Operating profit before interest and tax, as a share of sales of beer and spirits. Radico Khaitan Ltd earned 4.1% on its sales in FY26, against 6.4% in FY17; its best year was FY21 at 14.4%. United Spirits Ltd earned 18.3% on its sales in FY26, against 17.8% in FY25.

The companies, and their brands

Company and brandsSales FY25Growth 1 yr3 yrs5 yrsMarginProfit shareReturn on assetsP/EROEShare price 1 yr
United Breweries Ltd
Kingfisher Premium, Kingfisher Strong, Heineken® 0.0, Heineken® Original, Heineken® Silver, Kingfisher Ultra, Kingfisher Ultra Max, Amstel Grande, Kingfisher Ultra Witbier
Sells in 36 states and 50 countries; exports 1.28% of turnover
₹19,403 Cr — — — 5.5% 29.2% — 80.2 9.3% -31.8%
Radico Khaitan Ltd
8PM PREMIUM BLACK WHISKY, 8 PM Whisky, After Dark, After Dark Whisky, Contessa Rum, Magic Moments, Magic Moments Vodka, 1965 Spirit of Victory Rum, Jaisalmer Indian Craft Gin, Magic Moments Dazzle, Magic Moments Dazzle Vodka, Magic Moments Flavours of India
Sells in 30 states and 100 countries; exports 1.56% of turnover
₹17,099 Cr +22.7% +87.7% +54.1% 3.1% 14.7% — 86.4 20.3% +55.9%
United Spirits Ltd
Antiquity, Black and White, Black Dog, Black & White, Johnnie Walker, McDowell's No1, Royal Challenge, Signature, Smirnoff, VAT 69, American Pride, Antiquity Blue
Sells in 28 states and 24 countries; exports 0.67% of turnover
₹11,565 Cr +7.8% — — 17.8% 56.1% 16.3% 51.7 22.1% +5.3%
Brands are read from each company's filings and checked against a public source. Growth is the yearly rate of its sales of beer and spirits. Margin is the operating profit (before interest and tax) the company reports on them, as a share of those sales; profit share is its part of all the listed companies' profit on them; return on assets is that profit against the assets it reports for them. A company with no other business is measured on its whole accounts. Where a company's segments include sales between its own businesses (a bank's treasury lending to its retail arm), each segment is scaled down in proportion so that together they match what the company earns outside itself; companies report those internal sales only as a total. Not a recommendation to buy or sell.
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Questions people ask

Which listed companies sell beer and spirits in India?

3 listed companies report their sales of beer and spirits: United Breweries Ltd (UBL), Radico Khaitan Ltd (RADICO), United Spirits Ltd (UNITDSPR).

Which listed company sells the most beer and spirits in India?

United Breweries Ltd, with sales of beer and spirits of ₹19,403 crore in FY25: 40.4% of the listed companies' total here.

How big is the listed market for beer and spirits?

The listed companies here sold ₹48,067 crore of beer and spirits in FY25. Private makers are not included.

Which listed company makes the most profit on beer and spirits?

United Spirits Ltd: its operating profit was 17.8% of its sales of beer and spirits in FY25.

Who owns Kingfisher Premium?

Kingfisher Premium is a brand of United Breweries Ltd, listed on the NSE as UBL.

Who owns Kingfisher Strong?

Kingfisher Strong is a brand of United Breweries Ltd, listed on the NSE as UBL.

Who owns 8PM PREMIUM BLACK WHISKY?

8PM PREMIUM BLACK WHISKY is a brand of Radico Khaitan Ltd, listed on the NSE as RADICO.

Who owns 8 PM Whisky?

8 PM Whisky is a brand of Radico Khaitan Ltd, listed on the NSE as RADICO.

Who owns Antiquity?

Antiquity is a brand of United Spirits Ltd, listed on the NSE as UNITDSPR.

Who owns Black and White?

Black and White is a brand of United Spirits Ltd, listed on the NSE as UNITDSPR.