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How India buys

How India buys TVs and home appliances

The listed companies behind it: LG, LG Essential Series, LG Essential Washing Machine, SmartAir, Visi Coolers, Voltas Beko.

5 listed companies sold ₹45,225 crore of TVs and home appliances in FY26. LG Electronics India Ltd sold the most, 54.4% of it. LG Electronics India Ltd earned the most on each rupee of sales: 10.6%.

Share
Listed companies' sales, FY26
₹45,225 Cr
Largest seller
54.4%
LG Electronics India Ltd
Best margin
10.6%
LG Electronics India Ltd

The brands, and who owns them

12 brands of TVs and home appliances, best known first
LG Electronics India LtdNSE: LGEINDIA · 54.4% of the listed sales
LGLG Essential SeriesLG Essential Washing Machine
Voltas LtdNSE: VOLTAS · 21.0% of the listed sales
SmartAirVisi CoolersVoltas BekoVoltas SmartAirVertis
Havells India LtdNSE: HAVELLS · 8.8% of the listed sales
LloydHavells Studio
Reliance DigitalKelvinator

LG, LG Essential Series, LG Essential Washing Machine are LG Electronics India Ltd's; SmartAir, Visi Coolers, Voltas Beko, Voltas SmartAir and others are Voltas Ltd's; Lloyd, Havells Studio are Havells India Ltd's; Reliance Digital, Kelvinator are Reliance Industries Ltd's. Brands are read from each company's filings and checked against a public source.

Who sells the most

Share of the listed companies' sales, FY26
LG Electronics India Ltd₹24,605 Cr · 99% of its sales (a) Segment – Home appliances and air solution division 74% · TVs 26%
54.4%
Voltas Ltd₹9,481 Cr · 67% of its sales
21.0%
Blue Star Ltd₹5,332 Cr · 43% of its sales
11.8%
Havells India Ltd₹3,974 Cr · 18% of its sales
8.8%
Bosch Ltd₹1,833 Cr · 9% of its sales
4.1%

LG Electronics India Ltd had 54.4% of the listed companies' sales of TVs and home appliances here, 2.6 times as much as Voltas Ltd, the next largest. The two together sold 75%; the other 3 the rest.

From each company's own sales figures for this kind of product (its reported segment, or its whole sales where that is all it sells). Private makers are not counted, so this is the split among listed companies, not the whole market.

What it is made of

Sales by product line, FY26
Air conditioners₹14,813 Cr
32.8%
TVs₹6,444 Cr
14.2%
Not reported by product₹23,967 Cr
53.0%

Of the sales reported by product line, air conditioners is the largest at ₹14,813 Cr, then tvs at ₹6,444 Cr.

Where a company reports its product lines separately. "Not reported by product" is sales a company reports only as a whole.

How the sales have grown, and who sold them

Sales of tvs and home appliances each financial year in ₹ crore (L = lakh crore), the change on the year before above each column
Voltas Ltd, FY25: ₹10,600 Cr10,600Blue Star Ltd, FY25: ₹5,621 Cr5,621Havells India Ltd, FY25: ₹5,134 Cr5,134Bosch Ltd, FY25: ₹1,722 Cr ₹23,077 Cr FY25 LG Electronics India Ltd, FY26: ₹24,605 Cr24,605Voltas Ltd, FY26: ₹9,481 Cr9,481Blue Star Ltd, FY26: ₹5,332 Cr5,332Havells India Ltd, FY26: ₹3,974 Cr3,974Bosch Ltd, FY26: ₹1,833 Cr ₹45,225 Cr+96% FY26
LG Electronics India LtdVoltas LtdBlue Star LtdHavells India LtdBosch Ltd

The listed companies here sold ₹45,225 Cr of TVs and home appliances in FY26. Counting only the companies with figures in both years, sales went from ₹23,077 Cr in FY25 to ₹20,620 Cr. Some companies are counted only from a later year (LG Electronics India Ltd from FY26).

Counted from the first year their figures for this are available: LG Electronics India Ltd from FY26. A jump in that year is partly that.

Who earns the most on each rupee

Operating profit as a share of sales of TVs and home appliances, each financial year
-5%2%8%FY25FY26 Voltas Ltd: 8.4%Voltas Ltd: 3.2%3.2% Blue Star Ltd: 8.4%Blue Star Ltd: 8.2%8.2% Havells India Ltd: 2.3%Havells India Ltd: -5.4%-5.4% Bosch Ltd: 6.6%Bosch Ltd: 6.6%6.6%
Voltas LtdBlue Star LtdHavells India LtdBosch Ltd

Operating profit before interest and tax, as a share of sales of TVs and home appliances. Voltas Ltd earned 3.2% on its sales in FY26, against 8.4% in FY25. Blue Star Ltd earned 8.2% on its sales in FY26, against 8.4% in FY25. Havells India Ltd earned -5.4% on its sales in FY26, against 2.3% in FY25. Bosch Ltd earned 6.6% on its sales in FY26, against 6.6% in FY25.

The companies, and their brands

Company and brandsSales FY26Growth 1 yr3 yrs5 yrsMarginProfit shareReturn on assetsP/EROEShare price 1 yr
LG Electronics India Ltd
LG, LG Essential Series, LG Essential Washing Machine
Sells in 28 states and 50 countries; exports 5.65% of turnover
₹24,605 Cr — — — 10.6% 80.1% 37.7% 65.4 24.7% —
Voltas Ltd
SmartAir, Visi Coolers, Voltas Beko, Voltas SmartAir, Vertis
Sells in 28 states and 18 countries; exports 0.27% of turnover
₹9,481 Cr -10.6% — — 3.2% 9.4% 4.6% 76.7 4.2% -25.2%
Blue Star Ltd ₹5,332 Cr -5.1% — — 8.2% 13.4% 13.7% 64.4 13.0% -15.2%
Havells India Ltd
Lloyd, Havells Studio
Sells in 28 states and 70 countries; exports 3.75% of turnover
₹3,974 Cr -22.6% — — -5.4% -6.6% -4.8% 41.5 19.1% -25.3%
Bosch Ltd ₹1,833 Cr +6.4% — — 6.6% 3.7% 18.7% 56.0 14.6% +18.1%
Brands are read from each company's filings and checked against a public source. Growth is the yearly rate of its sales of TVs and home appliances. Margin is the operating profit (before interest and tax) the company reports on them, as a share of those sales; profit share is its part of all the listed companies' profit on them; return on assets is that profit against the assets it reports for them. A company with no other business is measured on its whole accounts. Where a company's segments include sales between its own businesses (a bank's treasury lending to its retail arm), each segment is scaled down in proportion so that together they match what the company earns outside itself; companies report those internal sales only as a total. Not a recommendation to buy or sell.

Also sold by

These companies report this together with other businesses, so their figures are not counted above
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Questions people ask

Which listed companies sell TVs and home appliances in India?

5 listed companies report their sales of TVs and home appliances: LG Electronics India Ltd (LGEINDIA), Voltas Ltd (VOLTAS), Blue Star Ltd (BLUESTARCO), Havells India Ltd (HAVELLS), Bosch Ltd (BOSCHLTD). 2 more sell them but report them together with other products.

Which listed company sells the most TVs and home appliances in India?

LG Electronics India Ltd, with sales of TVs and home appliances of ₹24,605 crore in FY26: 54.4% of the listed companies' total here.

How big is the listed market for TVs and home appliances?

The listed companies here sold ₹45,225 crore of TVs and home appliances in FY26. Private makers are not included.

Which listed company makes the most profit on TVs and home appliances?

LG Electronics India Ltd: its operating profit was 10.6% of its sales of TVs and home appliances in FY26.

Who owns LG?

LG is a brand of LG Electronics India Ltd, listed on the NSE as LGEINDIA.

Who owns LG Essential Series?

LG Essential Series is a brand of LG Electronics India Ltd, listed on the NSE as LGEINDIA.

Who owns SmartAir?

SmartAir is a brand of Voltas Ltd, listed on the NSE as VOLTAS.

Who owns Visi Coolers?

Visi Coolers is a brand of Voltas Ltd, listed on the NSE as VOLTAS.

Who owns Lloyd?

Lloyd is a brand of Havells India Ltd, listed on the NSE as HAVELLS.

Who owns Havells Studio?

Havells Studio is a brand of Havells India Ltd, listed on the NSE as HAVELLS.