How India buys detergents and home cleaning products
2 listed companies sold ₹28,314 crore of detergents and home cleaning products in FY26, up 4.3% on FY25. Hindustan Unilever Ltd sold the most, 83.6% of it. Hindustan Unilever Ltd earned the most on each rupee of sales: 19.1%.
The brands, and who owns them
Comfort, Rin, Sunlight, Surf excel and others are Hindustan Unilever Ltd's; Aer, Godrej Aer, Goodknight, Hit and others are Godrej Consumer Products Ltd's; Odomos, Odonil are Dabur India Ltd's; Scotch-Brite®, Scotchguard, Filtrete™, Silver Sparks are 3M India Ltd's. Brands are read from each company's filings and checked against a public source.
Who sells the most
Hindustan Unilever Ltd had 83.6% of the listed companies' sales of detergents and home cleaning products here, 5.1 times as much as Godrej Consumer Products Ltd, the next largest.
What it is made of
Of the sales reported by product line, laundry is the largest at ₹23,672 Cr.
How the sales have grown, and who sold them
The listed companies here sold ₹28,314 Cr of detergents and home cleaning products in FY26. Counting only the companies with figures in both years, sales went from ₹7,049 Cr in FY24 to ₹4,642 Cr. The biggest rise was in FY26 (+4%) and the weakest year FY25 (-41%). Some companies are counted only from a later year (Hindustan Unilever Ltd from FY25).
Who earns the most on each rupee
Operating profit before interest and tax, as a share of sales of detergents and home cleaning products. Hindustan Unilever Ltd earned 19.1% on its sales in FY26, against 19.3% in FY25.
The companies, and their brands
| Company and brands | Sales FY26 | Growth 1 yr | 3 yrs | 5 yrs | Margin | Profit share | Return on assets | P/E | ROE | Share price 1 yr |
|---|---|---|---|---|---|---|---|---|---|---|
| Hindustan Unilever Ltd Comfort, Rin, Sunlight, Surf excel, Vim, Wheel, Surf excel Smart Shots, Vim UltraPro Sells in 28 states and 79 countries; exports 2.6% of turnover |
₹23,672 Cr | +3.1% | — | — | 19.1% | 100.0% | 70.7% | 29.6 | 31.0% | -25.1% |
| Godrej Consumer Products Ltd Aer, Godrej Aer, Goodknight, Hit, HIT Aerosol, Fab, Godrej Fab, Godrej Spic Toilet Cleaner, Goodknight Agarbatti, Goodknight Electrics, Goodknight Liquid, Goodknight Liquid Vaporizer Sells in 28 states and 17 countries; exports 4.66% of turnover |
₹4,642 Cr estimate |
+10.9% | — | — | — | — | — | 46.4 | 18.7% | -21.1% |
Also sold by
See every one of these companies in Valarth
Questions people ask
Which listed companies sell detergents and home cleaning products in India?
2 listed companies report their sales of detergents and home cleaning products: Hindustan Unilever Ltd (HINDUNILVR), Godrej Consumer Products Ltd (GODREJCP). 6 more sell them but report them together with other products.
Which listed company sells the most detergents and home cleaning products in India?
Hindustan Unilever Ltd, with sales of detergents and home cleaning products of ₹23,672 crore in FY26: 83.6% of the listed companies' total here.
How big is the listed market for detergents and home cleaning products?
The listed companies here sold ₹28,314 crore of detergents and home cleaning products in FY26, up 4.3% on FY25. Private makers are not included.
Which listed company makes the most profit on detergents and home cleaning products?
Hindustan Unilever Ltd: its operating profit was 19.1% of its sales of detergents and home cleaning products in FY26.
Who owns Comfort?
Comfort is a brand of Hindustan Unilever Ltd, listed on the NSE as HINDUNILVR.
Who owns Rin?
Rin is a brand of Hindustan Unilever Ltd, listed on the NSE as HINDUNILVR.
Who owns Aer?
Aer is a brand of Godrej Consumer Products Ltd, listed on the NSE as GODREJCP.
Who owns Godrej Aer?
Godrej Aer is a brand of Godrej Consumer Products Ltd, listed on the NSE as GODREJCP.