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How India buys

How India buys motorcycles and scooters

The listed companies behind it: Bajaj, Chetak, KTM, CD 100, Hero Xtreme, Splendor.

6 listed companies sold ₹176,496 crore of motorcycles and scooters in FY26, up 23.7% on FY25. Bajaj Auto Ltd sold the most, 34.3% of it. Eicher Motors Ltd earned the most on each rupee of sales: 27.2%.

Share
Listed companies' sales, FY26
₹176,496 Cr
up 23.7% on FY25
Largest seller
34.3%
Bajaj Auto Ltd
Best margin
27.2%
Eicher Motors Ltd
Fastest growing, 3 years
+28.5%
Ather Energy Ltd

The brands, and who owns them

101 brands of motorcycles and scooters, best known first
Bajaj Auto LtdNSE: BAJAJ-AUTO · 34.3% of the listed sales
BajajChetakKTMPulsarCTDominarFreedomGASGASHusqvarna
Hero MotoCorp LtdNSE: HEROMOTOCO · 26.9% of the listed sales
CD 100Hero XtremeSplendorXtremeDestiniDestini 110Destini 125Hero DestiniHero PremiaHero Xtreme 160R 4VKarizmaPremiaSplendor XTEC 2.0VIDAVIDA V1VIDA V2VIDA VX2VIDA VX2 EVOOTERVX2X Destini 125XoomXoom 110Xoom 125Xpulse 200Xpulse 200 4VXpulse 210Xtreme 125RXtreme 160R 4VXtreme 250DIRT.EDIRT.E K3FreedoHunk 160R 4VSurge S32Xoom 160XPulse Rally 200
TVS Motor Company LtdNSE: TVSMOTOR · 23.0% of the listed sales
ApacheNtorqTVS ApacheTVS iQubeTVS iQube STTVS JupiterTVS Jupiter 110TVS Jupiter 125TVS RaiderTVS XL100Apache RR 310iQube STNortonNorton MotorcyclesNTORQ 150RoninRR 310TVS Apache RR 310TVS iQube 3.1 kWhTVS iQube STVS Jupiter 125 DT SXCTVS Jupiter CNGTVS RoninTVS SportTVS XAllegroCiloDriveXEGO MOVEMENTSimpel
Eicher Motors LtdNSE: EICHERMOT · 13.3% of the listed sales
BulletBullet 350ClassicClassic 350HimalayanHimalayan 450Hunter 350Meteor 350Royal EnfieldBear 650Bullet 650Classic 650Continental GT 650Flying FleaGoan Classic 350Guerrilla 450Interceptor 650Scram 440Shotgun 650Super Meteor 650FF.C6FF.S6Flying Flea C6REOWN
Ather Energy LtdNSE: ATHERENERG · 2.2% of the listed sales
Ather 450 seriesAther Rizta

Bajaj, Chetak, KTM, Pulsar and others are Bajaj Auto Ltd's; CD 100, Hero Xtreme, Splendor, Xtreme and others are Hero MotoCorp Ltd's; Apache, Ntorq, TVS Apache, TVS iQube and others are TVS Motor Company Ltd's; Bullet, Bullet 350, Classic, Classic 350 and others are Eicher Motors Ltd's; Ather 450 series, Ather Rizta are Ather Energy Ltd's. Brands are read from each company's filings and checked against a public source.

Who sells the most

Share of the listed companies' sales, FY26
Bajaj Auto Ltd₹60,530 Cr · 96% of its sales
34.3%
Hero MotoCorp Ltd₹47,411 Cr · 100% of its sales
26.9%
TVS Motor Company Ltd₹40,652 Cr (estimate) · 73% of its sales
23.0%
Eicher Motors Ltd₹23,408 Cr · 100% of its sales
13.3%
Ather Energy Ltd₹3,823 Cr · 100% of its sales
2.2%
Tube Investments of India Ltd₹671 Cr · 3% of its sales
0.4%

Bajaj Auto Ltd had 34.3% of the listed companies' sales of motorcycles and scooters here, 1.3 times as much as Hero MotoCorp Ltd, the next largest. The two together sold 61%; the other 4 the rest.

From each company's own sales figures for this kind of product (its reported segment, or its whole sales where that is all it sells). Private makers are not counted, so this is the split among listed companies, not the whole market. An estimate is the share of turnover the company gives this product line in its sustainability report, times its own sales for the year, where its segments do not split it out.

What it is made of

Sales by product line, FY26
Motorcycles₹83,938 Cr
47.6%
Electric two-wheelers₹4,494 Cr
2.5%
Not reported by product₹88,064 Cr
49.9%

Of the sales reported by product line, motorcycles is the largest at ₹83,938 Cr, then electric two-wheelers at ₹4,494 Cr.

Where a company reports its product lines separately. "Not reported by product" is sales a company reports only as a whole.

How the sales have grown, and who sold them

Sales of motorcycles and scooters each financial year in ₹ crore (L = lakh crore), the change on the year before above each column
Hero MotoCorp Ltd, FY19: ₹34,718 Cr34,718Eicher Motors Ltd, FY19: ₹10,499 CrAther Energy Ltd, FY19: ₹12 Cr ₹45,229 Cr FY19 Hero MotoCorp Ltd, FY20: ₹30,757 Cr30,757Eicher Motors Ltd, FY20: ₹9,729 CrAther Energy Ltd, FY20: ₹49 Cr ₹40,534 Cr-10% FY20 Hero MotoCorp Ltd, FY21: ₹31,517 Cr31,517Eicher Motors Ltd, FY21: ₹9,205 CrAther Energy Ltd, FY21: ₹88 Cr ₹40,810 Cr+1% FY21 Hero MotoCorp Ltd, FY22: ₹30,106 Cr30,106Eicher Motors Ltd, FY22: ₹10,799 CrAther Energy Ltd, FY22: ₹414 Cr ₹41,319 Cr+1% FY22 Hero MotoCorp Ltd, FY23: ₹34,730 Cr34,730TVS Motor Company Ltd, FY23: ₹26,011 Cr26,011Eicher Motors Ltd, FY23: ₹15,352 Cr15,352Ather Energy Ltd, FY23: ₹1,802 Cr ₹77,895 Cr+89% FY23 Hero MotoCorp Ltd, FY24: ₹38,643 Cr38,643TVS Motor Company Ltd, FY24: ₹32,295 Cr32,295Eicher Motors Ltd, FY24: ₹18,059 Cr18,059Ather Energy Ltd, FY24: ₹1,789 Cr ₹90,787 Cr+17% FY24 Bajaj Auto Ltd, FY25: ₹49,982 Cr49,982Hero MotoCorp Ltd, FY25: ₹40,923 Cr40,923TVS Motor Company Ltd, FY25: ₹30,089 Cr30,089Eicher Motors Ltd, FY25: ₹18,870 Cr18,870Ather Energy Ltd, FY25: ₹2,305 CrTube Investments of India Ltd, FY25: ₹530 Cr ₹1.43 lakh Cr+57% FY25 Bajaj Auto Ltd, FY26: ₹60,530 Cr60,530Hero MotoCorp Ltd, FY26: ₹47,411 Cr47,411TVS Motor Company Ltd, FY26: ₹40,652 Cr40,652Eicher Motors Ltd, FY26: ₹23,408 Cr23,408Ather Energy Ltd, FY26: ₹3,823 CrTube Investments of India Ltd, FY26: ₹671 Cr ₹1.76 lakh Cr+24% FY26
Bajaj Auto LtdHero MotoCorp LtdTVS Motor Company LtdEicher Motors LtdAther Energy LtdTube Investments of India Ltd

The listed companies here sold ₹1.76 lakh Cr of motorcycles and scooters in FY26. Counting only the companies with figures in both years, sales went from ₹45,229 Cr in FY19 to ₹74,642 Cr, 1.7 times as much. The biggest rise was in FY23 (+26%) and the weakest year FY20 (-10%). Over three years Ather Energy Ltd grew fastest, +28.5% a year. Some companies are counted only from a later year (Bajaj Auto Ltd from FY25; TVS Motor Company Ltd from FY23; Tube Investments of India Ltd from FY25).

Counted from the first year their figures for this are available: Bajaj Auto Ltd from FY25; TVS Motor Company Ltd from FY23; Tube Investments of India Ltd from FY25. A jump in that year is partly that.

Who earns the most on each rupee

Operating profit as a share of sales of motorcycles and scooters, each financial year
-919%-444%31%FY19FY20FY21FY22FY23FY24FY25FY26 Bajaj Auto Ltd: 17.5%Bajaj Auto Ltd: 19.9%19.9% Hero MotoCorp Ltd: 14.7%Hero MotoCorp Ltd: 15.0%Hero MotoCorp Ltd: 12.2%Hero MotoCorp Ltd: 10.2%Hero MotoCorp Ltd: 11.1%Hero MotoCorp Ltd: 13.2%Hero MotoCorp Ltd: 15.1%Hero MotoCorp Ltd: 15.0%15.0% Eicher Motors Ltd: 31.4%Eicher Motors Ltd: 24.2%Eicher Motors Ltd: 19.5%Eicher Motors Ltd: 20.4%Eicher Motors Ltd: 24.7%Eicher Motors Ltd: 28.8%Eicher Motors Ltd: 28.0%Eicher Motors Ltd: 27.2%27.2% Ather Energy Ltd: -918.8%Ather Energy Ltd: -450.6%Ather Energy Ltd: -264.2%Ather Energy Ltd: -83.1%Ather Energy Ltd: -48.0%Ather Energy Ltd: -59.2%Ather Energy Ltd: -35.2%Ather Energy Ltd: -13.5%-13.5% Tube Investments of India Ltd: -103.7%Tube Investments of India Ltd: -98.0%-98.0%
Bajaj Auto LtdHero MotoCorp LtdEicher Motors LtdAther Energy LtdTube Investments of India Ltd

Operating profit before interest and tax, as a share of sales of motorcycles and scooters. Bajaj Auto Ltd earned 19.9% on its sales in FY26, against 17.5% in FY25. Hero MotoCorp Ltd earned 15.0% on its sales in FY26, against 16.6% in FY17. Eicher Motors Ltd earned 27.2% on its sales in FY26, against 32.7% in FY17; its best year was FY18 at 32.8%. Ather Energy Ltd earned -13.5% on its sales in FY26, against -918.8% in FY19. Tube Investments of India Ltd earned -98.0% on its sales in FY26, against -103.7% in FY25.

The companies, and their brands

Company and brandsSales FY26Growth 1 yr3 yrs5 yrsMarginProfit shareReturn on assetsP/EROEShare price 1 yr
Bajaj Auto Ltd
Bajaj, Chetak, KTM, Pulsar, CT, Dominar, Freedom, GASGAS, Husqvarna
Sells in 28 states and 106 countries; exports 34.0% of turnover
₹60,530 Cr +21.1% — — 19.9% 49.4% 39.6% 24.5 29.3% +13.3%
Hero MotoCorp Ltd
CD 100, Hero Xtreme, Splendor, Xtreme, Destini, Destini 110, Destini 125, Hero Destini, Hero Premia, Hero Xtreme 160R 4V, Karizma, Premia
Sells in 32 states and 52 countries; exports 7.4% of turnover
₹47,411 Cr +15.9% +10.9% +8.5% 15.0% 29.3% — 18.4 25.5% -10.3%
TVS Motor Company Ltd
Apache, Ntorq, TVS Apache, TVS iQube, TVS iQube ST, TVS Jupiter, TVS Jupiter 110, TVS Jupiter 125, TVS Raider, TVS XL100, Apache RR 310, iQube ST
Sells in 29 states and 90 countries; exports 24.0% of turnover
₹40,652 Cr
estimate
+35.1% +16.0% — — — — 55.6 34.2% +14.4%
Eicher Motors Ltd
Bullet, Bullet 350, Classic, Classic 350, Himalayan, Himalayan 450, Hunter 350, Meteor 350, Royal Enfield, Bear 650, Bullet 650, Classic 650
Sells in 28 states and 80 countries; exports 12.3% of turnover
₹23,408 Cr +24.1% +15.1% +20.5% 27.2% 26.2% — 34.0 25.0% +4.0%
Ather Energy Ltd
Ather 450 series, Ather Rizta
₹3,823 Cr +65.9% +28.5% +112.5% -13.5% -2.1% — — — +143.1%
Tube Investments of India Ltd ₹671 Cr +26.7% — — -98.0% -2.7% -32.0% 70.0 14.8% -29.2%
Brands are read from each company's filings and checked against a public source. Growth is the yearly rate of its sales of motorcycles and scooters. Margin is the operating profit (before interest and tax) the company reports on them, as a share of those sales; profit share is its part of all the listed companies' profit on them; return on assets is that profit against the assets it reports for them. A company with no other business is measured on its whole accounts. Where a company's segments include sales between its own businesses (a bank's treasury lending to its retail arm), each segment is scaled down in proportion so that together they match what the company earns outside itself; companies report those internal sales only as a total. Not a recommendation to buy or sell.
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Questions people ask

Which listed companies sell motorcycles and scooters in India?

6 listed companies report their sales of motorcycles and scooters: Bajaj Auto Ltd (BAJAJ-AUTO), Hero MotoCorp Ltd (HEROMOTOCO), TVS Motor Company Ltd (TVSMOTOR), Eicher Motors Ltd (EICHERMOT), Ather Energy Ltd (ATHERENERG), Tube Investments of India Ltd (TIINDIA).

Which listed company sells the most motorcycles and scooters in India?

Bajaj Auto Ltd, with sales of motorcycles and scooters of ₹60,530 crore in FY26: 34.3% of the listed companies' total here.

How big is the listed market for motorcycles and scooters?

The listed companies here sold ₹176,496 crore of motorcycles and scooters in FY26, up 23.7% on FY25. Private makers are not included.

Which listed company makes the most profit on motorcycles and scooters?

Eicher Motors Ltd: its operating profit was 27.2% of its sales of motorcycles and scooters in FY26.

Who owns Bajaj?

Bajaj is a brand of Bajaj Auto Ltd, listed on the NSE as BAJAJ-AUTO.

Who owns Chetak?

Chetak is a brand of Bajaj Auto Ltd, listed on the NSE as BAJAJ-AUTO.

Who owns CD 100?

CD 100 is a brand of Hero MotoCorp Ltd, listed on the NSE as HEROMOTOCO.

Who owns Hero Xtreme?

Hero Xtreme is a brand of Hero MotoCorp Ltd, listed on the NSE as HEROMOTOCO.

Who owns Apache?

Apache is a brand of TVS Motor Company Ltd, listed on the NSE as TVSMOTOR.

Who owns Ntorq?

Ntorq is a brand of TVS Motor Company Ltd, listed on the NSE as TVSMOTOR.

Who owns Bullet?

Bullet is a brand of Eicher Motors Ltd, listed on the NSE as EICHERMOT.

Who owns Bullet 350?

Bullet 350 is a brand of Eicher Motors Ltd, listed on the NSE as EICHERMOT.

Who owns Ather 450 series?

Ather 450 series is a brand of Ather Energy Ltd, listed on the NSE as ATHERENERG.

Who owns Ather Rizta?

Ather Rizta is a brand of Ather Energy Ltd, listed on the NSE as ATHERENERG.