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How India buys

How India buys insurance

The listed companies behind it: Activ Fit, Activate Booster, Elevate, IL TakeCare, Kotak Mahindra Life Insurance, Policybazaar.

9 listed companies sold ₹388,848 crore of insurance in FY25. State Bank of India sold the most, 29.0% of it. PB Fintech Ltd earned the most on each rupee of sales: 15.8%.

Share
Listed companies' sales, FY25
₹388,848 Cr
Largest seller
29.0%
State Bank of India
Best margin
15.8%
PB Fintech Ltd
Fastest growing, 3 years
+12.8%
ICICI Lombard General Insurance Company Ltd

The brands, and who owns them

12 brands of insurance, best known first
Aditya Birla Capital LtdNSE: ABCAPITAL · 6.9% of the listed sales
Activ Fit
ICICI Lombard General Insurance Company LtdNSE: ICICIGI · 6.2% of the listed sales
Activate BoosterElevateIL TakeCareTripsecure+IL Sahayak
Kotak Mahindra Bank LtdNSE: KOTAKBANK · 6.0% of the listed sales
Kotak Mahindra Life Insurance
PB Fintech LtdNSE: POLICYBZR · 1.1% of the listed sales
PolicybazaarPolicybazaar.comPB Care+PensionbazaarPolicybazaar.ae

Activ Fit is Aditya Birla Capital Ltd's; Activate Booster, Elevate, IL TakeCare, Tripsecure+ and others are ICICI Lombard General Insurance Company Ltd's; Kotak Mahindra Life Insurance is Kotak Mahindra Bank Ltd's; Policybazaar, Policybazaar.com, PB Care+, Pensionbazaar and others are PB Fintech Ltd's. Brands are read from each company's filings and checked against a public source.

Who sells the most

Share of the listed companies' sales, FY25
State Bank of India₹112,606 Cr · 17% of its sales
29.0%
HDFC Bank Ltd₹72,631 Cr · 15% of its sales
18.7%
Bajaj Finserv Ltd₹62,264 Cr · 47% of its sales
16.0%
ICICI Bank Ltd₹52,066 Cr · 18% of its sales Life Insurance 70% · General Insurance 30%
13.4%
Aditya Birla Capital Ltd₹26,770 Cr · 66% of its sales Life Insurance 82% · Health Insurance 17% · General Insurance Broking 1%
6.9%
ICICI Lombard General Insurance Company Ltd₹24,001 Cr · 100% of its sales
6.2%
Kotak Mahindra Bank Ltd₹23,256 Cr · 23% of its sales
6.0%
Canara Bank₹10,957 Cr · 7% of its sales
2.8%
PB Fintech Ltd₹4,298 Cr · 86% of its sales
1.1%

State Bank of India had 29.0% of the listed companies' sales of insurance here, 1.6 times as much as HDFC Bank Ltd, the next largest. The two together sold 48%; the other 7 the rest.

From each company's own sales figures for this kind of product (its reported segment, or its whole sales where that is all it sells). Private makers are not counted, so this is the split among listed companies, not the whole market.

How the sales have grown, and who sold them

Sales of insurance each financial year in ₹ crore (L = lakh crore), the change on the year before above each column
ICICI Lombard General Insurance Company Ltd, FY19: ₹11,164 Cr ₹11,164 Cr FY19 ICICI Lombard General Insurance Company Ltd, FY20: ₹11,533 Cr ₹11,533 Cr+3% FY20 ICICI Lombard General Insurance Company Ltd, FY21: ₹12,174 Cr ₹12,174 Cr+6% FY21 ICICI Lombard General Insurance Company Ltd, FY22: ₹16,836 Cr ₹16,836 Cr+38% FY22 ICICI Lombard General Insurance Company Ltd, FY23: ₹18,871 Cr ₹18,871 Cr+12% FY23 ICICI Lombard General Insurance Company Ltd, FY24: ₹20,610 Cr ₹20,610 Cr+9% FY24 State Bank of India, FY25: ₹1.13 lakh Cr1.13LHDFC Bank Ltd, FY25: ₹72,631 Cr72,631Bajaj Finserv Ltd, FY25: ₹62,264 Cr62,264ICICI Bank Ltd, FY25: ₹52,066 Cr52,066Aditya Birla Capital Ltd, FY25: ₹26,770 CrICICI Lombard General Insurance Company Ltd, FY25: ₹24,001 Cr3 others, FY25: ₹38,511 Cr38,511 ₹3.89 lakh Cr+1787% FY25 State Bank of India, FY26: ₹1.31 lakh Cr1.31LHDFC Bank Ltd, FY26: ₹74,071 Cr74,071Bajaj Finserv Ltd, FY26: ₹67,094 Cr67,094ICICI Bank Ltd, FY26: ₹57,691 Cr57,691Aditya Birla Capital Ltd, FY26: ₹30,147 Cr30,147ICICI Lombard General Insurance Company Ltd, FY26: ₹27,088 Cr3 others, FY26: ₹30,250 Cr30,250 ₹4.18 lakh Cr+7% FY26
State Bank of IndiaHDFC Bank LtdBajaj Finserv LtdICICI Bank LtdAditya Birla Capital LtdICICI Lombard General Insurance Company Ltd3 others

The listed companies here sold ₹4.18 lakh Cr of insurance in FY26. Counting only the companies with figures in both years, sales went from ₹11,164 Cr in FY19 to ₹27,088 Cr, 2.4 times as much. The biggest rise was in FY22 (+38%) and the weakest year FY20 (+3%). State Bank of India's part of the total went from 29% in FY25 to 31% in FY26. Over three years ICICI Lombard General Insurance Company Ltd grew fastest, +12.8% a year. Some companies are counted only from a later year (State Bank of India from FY25; HDFC Bank Ltd from FY25; Bajaj Finserv Ltd from FY25; ICICI Bank Ltd from FY25; Aditya Birla Capital Ltd from FY25; Kotak Mahindra Bank Ltd from FY25; Canara Bank from FY25; PB Fintech Ltd from FY25).

Counted from the first year their figures for this are available: State Bank of India from FY25; HDFC Bank Ltd from FY25; Bajaj Finserv Ltd from FY25; ICICI Bank Ltd from FY25; Aditya Birla Capital Ltd from FY25; Kotak Mahindra Bank Ltd from FY25; Canara Bank from FY25; PB Fintech Ltd from FY25. A jump in that year is partly that.

Who earns the most on each rupee

Operating profit as a share of sales of insurance, each financial year
0%8%16%FY19FY20FY21FY22FY23FY24FY25FY26 State Bank of India: 3.0%State Bank of India: 2.6%2.6% HDFC Bank Ltd: 8.2%HDFC Bank Ltd: 9.6%9.6% Bajaj Finserv Ltd: 3.7%Bajaj Finserv Ltd: 3.2%3.2% ICICI Bank Ltd: 8.9%ICICI Bank Ltd: 9.5%9.5% Aditya Birla Capital Ltd: 0.7%Aditya Birla Capital Ltd: 1.0%1.0% ICICI Lombard General Insurance Company Ltd: 14.3%ICICI Lombard General Insurance Company Ltd: 14.7%ICICI Lombard General Insurance Company Ltd: 16.1%ICICI Lombard General Insurance Company Ltd: 10.0%ICICI Lombard General Insurance Company Ltd: 11.2%ICICI Lombard General Insurance Company Ltd: 12.4%ICICI Lombard General Insurance Company Ltd: 13.8%ICICI Lombard General Insurance Company Ltd: 13.5%13.5%
State Bank of IndiaHDFC Bank LtdBajaj Finserv LtdICICI Bank LtdAditya Birla Capital LtdICICI Lombard General Insurance Company Ltd

Operating profit before interest and tax, as a share of sales of insurance. State Bank of India earned 2.6% on its sales in FY26, against 3.0% in FY25. HDFC Bank Ltd earned 9.6% on its sales in FY26, against 8.2% in FY25. Bajaj Finserv Ltd earned 3.2% on its sales in FY26, against 3.7% in FY25. ICICI Bank Ltd earned 9.5% on its sales in FY26, against 8.9% in FY25. Aditya Birla Capital Ltd earned 1.0% on its sales in FY26, against 0.7% in FY25. ICICI Lombard General Insurance Company Ltd earned 13.5% on its sales in FY26, against 12.1% in FY17; its best year was FY21 at 16.1%.

The companies, and their brands

Company and brandsSales FY25Growth 1 yr3 yrs5 yrsMarginProfit shareReturn on assetsP/EROEShare price 1 yr
State Bank of India
Sells in 28 states and 29 countries; exports 0.0% of turnover
₹112,606 Cr +16.7% — — 3.0% 15.5% 0.7% 10.3 17.3% +9.1%
HDFC Bank Ltd
Sells in 28 states and 6 countries; exports 0.0% of turnover
₹72,631 Cr +2.0% — — 8.2% 27.4% 1.6% 13.9 14.0% -26.9%
Bajaj Finserv Ltd
Sells in 28 states and 2 countries; exports 0.0% of turnover
₹62,264 Cr +7.8% — — 3.7% 10.6% 1.3% 27.6 15.4% -13.1%
ICICI Bank Ltd
Sells in 35 states and 14 countries; exports 0.0% of turnover
₹52,066 Cr +10.8% — — 8.9% 21.4% 1.2% 17.4 16.1% -1.7%
Aditya Birla Capital Ltd
Activ Fit
Sells in 28 states; exports 0.0% of turnover
₹26,770 Cr +12.6% — — 0.7% 0.9% — 25.3 11.5% +29.1%
ICICI Lombard General Insurance Company Ltd
Activate Booster, Elevate, IL TakeCare, Tripsecure+, IL Sahayak
Sells in 37 states; exports 0.0% of turnover
₹24,001 Cr +12.9% +12.8% +17.3% 13.8% 15.3% — 34.7 17.8% -8.8%
Kotak Mahindra Bank Ltd
Kotak Mahindra Life Insurance
Sells in 30 states and 2 countries; exports 0.0% of turnover
₹23,256 Cr +3.9% — — 5.0% 5.3% 1.2% 21.5 11.1% +2.0%
Canara Bank
Sells in 36 states and 4 countries; exports 0.0% of turnover
₹10,957 Cr — — — 1.2% 0.6% 0.3% 5.5 18.0% -3.8%
PB Fintech Ltd
Policybazaar, Policybazaar.com, PB Care+, Pensionbazaar, Policybazaar.ae
Sells in 28 states and 1 countries; exports 0.0% of turnover
₹4,298 Cr +41.7% — — 15.8% 3.1% 22.1% 65.7 0.3% -37.5%
Brands are read from each company's filings and checked against a public source. Growth is the yearly rate of its sales of insurance. Margin is the operating profit (before interest and tax) the company reports on them, as a share of those sales; profit share is its part of all the listed companies' profit on them; return on assets is that profit against the assets it reports for them. A company with no other business is measured on its whole accounts. Where a company's segments include sales between its own businesses (a bank's treasury lending to its retail arm), each segment is scaled down in proportion so that together they match what the company earns outside itself; companies report those internal sales only as a total. Not a recommendation to buy or sell.

Also sold by

These companies report this together with other businesses, so their figures are not counted above
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Questions people ask

Which listed companies sell insurance in India?

9 listed companies report their sales of insurance: State Bank of India (SBIN), HDFC Bank Ltd (HDFCBANK), Bajaj Finserv Ltd (BAJAJFINSV), ICICI Bank Ltd (ICICIBANK), Aditya Birla Capital Ltd (ABCAPITAL), ICICI Lombard General Insurance Company Ltd (ICICIGI), Kotak Mahindra Bank Ltd (KOTAKBANK), Canara Bank (CANBK). 1 more sell them but report them together with other products.

Which listed company sells the most insurance in India?

State Bank of India, with sales of insurance of ₹112,606 crore in FY25: 29.0% of the listed companies' total here.

How big is the listed market for insurance?

The listed companies here sold ₹388,848 crore of insurance in FY25. Private makers are not included.

Which listed company makes the most profit on insurance?

PB Fintech Ltd: its operating profit was 15.8% of its sales of insurance in FY25.

Who owns Activ Fit?

Activ Fit is a brand of Aditya Birla Capital Ltd, listed on the NSE as ABCAPITAL.

Who owns Activate Booster?

Activate Booster is a brand of ICICI Lombard General Insurance Company Ltd, listed on the NSE as ICICIGI.

Who owns Elevate?

Elevate is a brand of ICICI Lombard General Insurance Company Ltd, listed on the NSE as ICICIGI.

Who owns Kotak Mahindra Life Insurance?

Kotak Mahindra Life Insurance is a brand of Kotak Mahindra Bank Ltd, listed on the NSE as KOTAKBANK.

Who owns Policybazaar?

Policybazaar is a brand of PB Fintech Ltd, listed on the NSE as POLICYBZR.

Who owns Policybazaar.com?

Policybazaar.com is a brand of PB Fintech Ltd, listed on the NSE as POLICYBZR.