How India buys soaps, shampoos and personal care
8 listed companies sold ₹28,816 crore of soaps, shampoos and personal care in FY26, up 1.0% on FY25. Hindustan Unilever Ltd sold the most, 33.2% of it. Cupid Ltd earned the most on each rupee of sales: 40.6%.
The brands, and who owns them
Clinic Plus, Closeup, Dove, Glow & Lovely and others are Hindustan Unilever Ltd's; Colgate, Colgate MaxFresh, Colgate Strong Teeth, Colgate Total and others are Colgate-Palmolive (India) Ltd's; Red Toothpaste, Vatika, Babool, Babool Toothpaste and others are Dabur India Ltd's; Cinthol, Godrej No. 1, No.1, African PRIDE and others are Godrej Consumer Products Ltd's; Dantkanti, Kesh Kanti, Saundarya, Saundarya Super are Patanjali Foods Ltd's; Cupid Angel, Cupi Safe are Cupid Ltd's; Nihar, Parachute, Beardo, Hair & Care and others are Marico Ltd's; SKINN is Titan Company Ltd's; Nycil, Everyuth are Zydus Lifesciences Ltd's; Engage, Fiama, Savlon are ITC Ltd's. Brands are read from each company's filings and checked against a public source.
Who sells the most
Hindustan Unilever Ltd had 33.2% of the listed companies' sales of soaps, shampoos and personal care here, 1.6 times as much as Colgate-Palmolive (India) Ltd, the next largest. The two together sold 54%; the other 6 the rest.
What it is made of
Of the sales reported by product line, soaps and body wash is the largest at ₹12,211 Cr, then oral care at ₹6,124 Cr.
How the sales have grown, and who sold them
The listed companies here sold ₹28,816 Cr of soaps, shampoos and personal care in FY26. Counting only the companies with figures in both years, sales went from ₹4,531 Cr in FY19 to ₹6,124 Cr. The biggest rise was in FY21 (+6%) and the weakest year FY25 (-26%). Hindustan Unilever Ltd's part of the total went from 35% in FY25 to 33% in FY26. Over three years Colgate-Palmolive (India) Ltd grew fastest, +5.1% a year. Some companies are counted only from a later year (Hindustan Unilever Ltd from FY25; Dabur India Ltd from FY22; Godrej Consumer Products Ltd from FY24; Patanjali Foods Ltd from FY26; Cupid Ltd from FY24; Marico Ltd from FY23; Titan Company Ltd from FY24).
Who earns the most on each rupee
Operating profit before interest and tax, as a share of sales of soaps, shampoos and personal care. Hindustan Unilever Ltd earned 18.9% on its sales in FY26, against 17.8% in FY25. Colgate-Palmolive (India) Ltd earned 29.1% on its sales in FY26, against 21.2% in FY17; its best year was FY25 at 31.2%. Cupid Ltd earned 40.6% on its sales in FY26, against 29.5% in FY24.
The companies, and their brands
| Company and brands | Sales FY26 | Growth 1 yr | 3 yrs | 5 yrs | Margin | Profit share | Return on assets | P/E | ROE | Share price 1 yr |
|---|---|---|---|---|---|---|---|---|---|---|
| Hindustan Unilever Ltd Clinic Plus, Closeup, Dove, Glow & Lovely, Lifebuoy, Lux, Pears, Sunsilk, Vaseline, Indulekha, Minimalist, Rexona Sells in 28 states and 79 countries; exports 2.6% of turnover |
₹9,564 Cr | +4.3% | — | — | 18.9% | 48.3% | 47.9% | 29.6 | 31.0% | -25.1% |
| Colgate-Palmolive (India) Ltd Colgate, Colgate MaxFresh, Colgate Strong Teeth, Colgate Total, MaxFresh, Palmolive, Colgate Active Salt, Colgate KIDS, Colgate Total Plaque, Colgate Visible White, Colgate ZigZag, PerioGard Sells in 28 states and 14 countries; exports 5.0% of turnover |
₹6,124 Cr | -0.9% | +5.1% | +4.7% | 29.1% | 47.8% | — | 36.4 | 81.6% | -18.2% |
| Dabur India Ltd Red Toothpaste, Vatika, Babool, Babool Toothpaste, Cool King, Dabur Babool, Dabur Meswak, Gulabari, Herbolene, Hobby, Meswak, Meswak Toothpaste Sells in 36 states and 49 countries; exports 4.0% of turnover |
₹4,917 Cr estimate |
+9.1% | -4.5% | — | — | — | — | 34.1 | 19.9% | -22.3% |
| Godrej Consumer Products Ltd Cinthol, Godrej No. 1, No.1, African PRIDE, Cinthol Bodywash, Darling, Godrej Expert, Godrej Expert Rich Crème, Issue, Mega Growth, Muuchstac, Park Avenue Sells in 28 states and 17 countries; exports 4.66% of turnover |
₹4,832 Cr estimate |
+2.3% | — | — | — | — | — | 46.4 | 18.7% | -21.1% |
| Patanjali Foods Ltd Dantkanti, Kesh Kanti, Saundarya, Saundarya Super Sells in 36 states and 37 countries; exports 47.0% of turnover |
₹2,647 Cr estimate |
— | — | — | — | — | — | 20.3 | 15.9% | -37.0% |
| Cupid Ltd Cupid Angel, Cupi Safe Sells in 27 states and 46 countries; exports 59.3% of turnover |
₹358 Cr | +95.0% | — | — | 40.6% | 3.9% | — | 344.8 | 27.3% | +607.8% |
| Marico Ltd Nihar, Parachute, Beardo, Hair & Care, HairCode, Livon, Nihar Naturals, Parachute Advansed, Set Wet, X-Men, Black Chic, Caivil Sells in 28 states and 39 countries; exports 4.5% of turnover |
₹188 Cr estimate |
-81.6% | -59.8% | — | — | — | — | 53.6 | 37.0% | +10.5% |
| Titan Company Ltd SKINN Sells in 28 states and 25 countries; exports 2.15% of turnover |
₹186 Cr estimate |
+35.8% | — | — | — | — | — | 69.1 | 24.8% | +26.8% |
Also sold by
See every one of these companies in Valarth
Questions people ask
Which listed companies sell soaps, shampoos and personal care in India?
8 listed companies report their sales of soaps, shampoos and personal care: Hindustan Unilever Ltd (HINDUNILVR), Colgate-Palmolive (India) Ltd (COLPAL), Dabur India Ltd (DABUR), Godrej Consumer Products Ltd (GODREJCP), Patanjali Foods Ltd (PATANJALI), Cupid Ltd (CUPID), Marico Ltd (MARICO), Titan Company Ltd (TITAN). 6 more sell them but report them together with other products.
Which listed company sells the most soaps, shampoos and personal care in India?
Hindustan Unilever Ltd, with sales of soaps, shampoos and personal care of ₹9,564 crore in FY26: 33.2% of the listed companies' total here.
How big is the listed market for soaps, shampoos and personal care?
The listed companies here sold ₹28,816 crore of soaps, shampoos and personal care in FY26, up 1.0% on FY25. Private makers are not included.
Which listed company makes the most profit on soaps, shampoos and personal care?
Cupid Ltd: its operating profit was 40.6% of its sales of soaps, shampoos and personal care in FY26.
Who owns Clinic Plus?
Clinic Plus is a brand of Hindustan Unilever Ltd, listed on the NSE as HINDUNILVR.
Who owns Closeup?
Closeup is a brand of Hindustan Unilever Ltd, listed on the NSE as HINDUNILVR.
Who owns Colgate?
Colgate is a brand of Colgate-Palmolive (India) Ltd, listed on the NSE as COLPAL.
Who owns Colgate MaxFresh?
Colgate MaxFresh is a brand of Colgate-Palmolive (India) Ltd, listed on the NSE as COLPAL.
Who owns Red Toothpaste?
Red Toothpaste is a brand of Dabur India Ltd, listed on the NSE as DABUR.
Who owns Vatika?
Vatika is a brand of Dabur India Ltd, listed on the NSE as DABUR.
Who owns Cinthol?
Cinthol is a brand of Godrej Consumer Products Ltd, listed on the NSE as GODREJCP.
Who owns Godrej No. 1?
Godrej No. 1 is a brand of Godrej Consumer Products Ltd, listed on the NSE as GODREJCP.
Who owns Dantkanti?
Dantkanti is a brand of Patanjali Foods Ltd, listed on the NSE as PATANJALI.
Who owns Kesh Kanti?
Kesh Kanti is a brand of Patanjali Foods Ltd, listed on the NSE as PATANJALI.