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How India buys

How India buys tea, coffee and soft drinks

The listed companies behind it: Brooke Bond Red Label, Bru, Bru Coffee, Aquafina, Mirinda, Mountain Dew.

6 listed companies sold ₹28,565 crore of tea, coffee and soft drinks in FY25. Hindustan Unilever Ltd sold the most, 52.7% of it. Varun Beverages Ltd earned the most on each rupee of sales: 17.9%.

Share
Listed companies' sales, FY25
₹28,565 Cr
Largest seller
52.7%
Hindustan Unilever Ltd
Best margin
17.9%
Varun Beverages Ltd
Fastest growing, 3 years
-0.8%
Hindustan Unilever Ltd

The brands, and who owns them

77 brands of tea, coffee and soft drinks, best known first
Hindustan Unilever LtdNSE: HINDUNILVR · 52.7% of the listed sales
Brooke Bond Red LabelBruBru CoffeeRed Label3 RosesLipton Green TeaRed Label Natural CareTaj Mahal Deccan Rose
Varun Beverages LtdNSE: VBL · 19.9% of the listed sales
AquafinaMirindaMountain DewPepsiSeven-UpTropicanaEvervessGatoradeSeven-Up NimboozSeven-Up Nimbooz Masala SodaSliceStingTropicana Juices
Tata Consumer Products LtdNSE: TATACONSUM · 15.8% of the listed sales
Tata TeaTata Tea Chakra GoldTata Tea PremiumTetleyChakra GoldEight O'Clock CoffeeHimalayanHimalayan Natural Mineral WaterKanan DevanOrganic IndiaTata Coffee GrandTata Coffee Grand Cold CoffeeTata Copper+Tata Copper PlusTata Gluco+Tata Gluco PlusTata Tea AgniTata Tea GoldTata Tea Kanan DevanTeapigsTetley Green TeaTetley Green Tea BagsTetley Green Tea Beauty CareTetley Green Tea Slim CareTetley KombuchaTetley Super TeasZip Zap1868AgniGood EarthTata Gluco+ JellyTata Gluco+ Jelly Energy DrinkTata Lyfe+Tata Tea Agni Extra JoshTata Tea Agni LeafTata Tea Chakra Gold CARETata Tea Chakra Gold GeminiTata Tea Chakra Gold LeafTata Tea GeminiTata Tea Gold CARE
Nestle India LtdNSE: NESTLEIND · 10.2% of the listed sales
MILONESCAFÉNESCAFÉ® ClassicNESCAFÉ GOLDNESCAFÉ SunriseNESPRESSO
Indian Railway Catering & Tourism Corporation LtdNSE: IRCTC · 1.4% of the listed sales
RailNeer
United Breweries LtdNSE: UBL · 0.0% of the listed sales
Kingfisher Premium Packaged Drinking WaterKingfisher Soda
Complan®Glucon D
Dabur India LtdNSE: DABUR
RealReal JuicesDabur GlucoseRéal ActivReal Cheers

Brooke Bond Red Label, Bru, Bru Coffee, Red Label and others are Hindustan Unilever Ltd's; Aquafina, Mirinda, Mountain Dew, Pepsi and others are Varun Beverages Ltd's; Tata Tea, Tata Tea Chakra Gold, Tata Tea Premium, Tetley and others are Tata Consumer Products Ltd's; MILO, NESCAFÉ, NESCAFÉ® Classic, NESCAFÉ GOLD and others are Nestle India Ltd's; RailNeer is Indian Railway Catering & Tourism Corporation Ltd's; Kingfisher Premium Packaged Drinking Water, Kingfisher Soda are United Breweries Ltd's; Complan®, Glucon D are Zydus Lifesciences Ltd's; Real, Real Juices, Dabur Glucose, Réal Activ and others are Dabur India Ltd's. Brands are read from each company's filings and checked against a public source.

Who sells the most

Share of the listed companies' sales, FY25
Hindustan Unilever Ltd₹15,060 Cr (estimate) · 24% of its sales
52.7%
Varun Beverages Ltd₹5,680 Cr · 28% of its sales
19.9%
Tata Consumer Products Ltd₹4,518 Cr · 26% of its sales
15.8%
Nestle India Ltd₹2,909 Cr (estimate) · 14% of its sales
10.2%
Indian Railway Catering & Tourism Corporation Ltd₹393 Cr · 8% of its sales
1.4%
United Breweries Ltd₹5 Cr · 0% of its sales
0.0%

Hindustan Unilever Ltd had 52.7% of the listed companies' sales of tea, coffee and soft drinks here, 2.7 times as much as Varun Beverages Ltd, the next largest. The two together sold 73%; the other 4 the rest.

From each company's own sales figures for this kind of product (its reported segment, or its whole sales where that is all it sells). Private makers are not counted, so this is the split among listed companies, not the whole market. An estimate is the share of turnover the company gives this product line in its sustainability report, times its own sales for the year, where its segments do not split it out.

What it is made of

Sales by product line, FY25
Tea₹19,578 Cr
68.5%
Coffee₹2,909 Cr
10.2%
Packaged water₹393 Cr
1.4%
Not reported by product₹5,685 Cr
19.9%

Of the sales reported by product line, tea is the largest at ₹19,578 Cr, then coffee at ₹2,909 Cr.

Where a company reports its product lines separately. "Not reported by product" is sales a company reports only as a whole.

How the sales have grown, and who sold them

Sales of tea, coffee and soft drinks each financial year in ₹ crore (L = lakh crore), the change on the year before above each column
Varun Beverages Ltd, FY19: ₹6,077 Cr6,077 ₹6,077 Cr FY19 Varun Beverages Ltd, FY20: ₹8,559 Cr8,559 ₹8,559 Cr+41% FY20 Varun Beverages Ltd, FY21: ₹7,592 Cr7,592 ₹7,592 Cr-11% FY21 Varun Beverages Ltd, FY22: ₹8,891 Cr8,891 ₹8,891 Cr+17% FY22 Hindustan Unilever Ltd, FY23: ₹15,194 Cr15,194Varun Beverages Ltd, FY23: ₹13,212 Cr13,212 ₹28,406 Cr+219% FY23 Hindustan Unilever Ltd, FY24: ₹15,725 Cr15,725Varun Beverages Ltd, FY24: ₹16,122 Cr16,122Nestle India Ltd, FY24: ₹2,387 Cr ₹34,234 Cr+21% FY24 Hindustan Unilever Ltd, FY25: ₹15,060 Cr15,060Varun Beverages Ltd, FY25: ₹5,680 Cr5,680Tata Consumer Products Ltd, FY25: ₹4,518 Cr4,518Nestle India Ltd, FY25: ₹2,909 Cr2,909Indian Railway Catering & Tourism Corporation Ltd, FY25: ₹393 CrUnited Breweries Ltd, FY25: ₹5 Cr ₹28,565 Cr-17% FY25 Hindustan Unilever Ltd, FY26: ₹14,812 Cr14,812Varun Beverages Ltd, FY26: ₹6,722 Cr6,722Tata Consumer Products Ltd, FY26: ₹5,208 Cr5,208Nestle India Ltd, FY26: ₹3,658 Cr3,658Indian Railway Catering & Tourism Corporation Ltd, FY26: ₹406 Cr ₹30,806 Cr+8% FY26
Hindustan Unilever LtdVarun Beverages LtdTata Consumer Products LtdNestle India LtdIndian Railway Catering & Tourism Corporation LtdUnited Breweries Ltd

The listed companies here sold ₹30,806 Cr of tea, coffee and soft drinks in FY26. Counting only the companies with figures in both years, sales went from ₹6,077 Cr in FY19 to ₹6,722 Cr. The biggest rise was in FY23 (+49%) and the weakest year FY25 (-31%). Hindustan Unilever Ltd's part of the total went from 53% in FY23 to 48% in FY26. Over three years Hindustan Unilever Ltd grew fastest, -0.8% a year. Some companies are counted only from a later year (Hindustan Unilever Ltd from FY23; Tata Consumer Products Ltd from FY25; Nestle India Ltd from FY24; Indian Railway Catering & Tourism Corporation Ltd from FY25; United Breweries Ltd from FY25).

Counted from the first year their figures for this are available: Hindustan Unilever Ltd from FY23; Tata Consumer Products Ltd from FY25; Nestle India Ltd from FY24; Indian Railway Catering & Tourism Corporation Ltd from FY25; United Breweries Ltd from FY25. A jump in that year is partly that.

Who earns the most on each rupee

Operating profit as a share of sales of tea, coffee and soft drinks, each financial year
0%9%18%FY21FY22FY23FY24FY25FY26 Varun Beverages Ltd: 4.8%4.8%Varun Beverages Ltd: 11.3%11.3%Varun Beverages Ltd: 15.3%15.3%Varun Beverages Ltd: 17.0%17.0%Varun Beverages Ltd: 17.9%17.9%Varun Beverages Ltd: 18.1%18.1% Tata Consumer Products Ltd: 14.8%14.8%Tata Consumer Products Ltd: 12.0%12.0% Indian Railway Catering & Tourism Corporation Ltd: 11.7%11.7%Indian Railway Catering & Tourism Corporation Ltd: 13.7%13.7%
Varun Beverages LtdTata Consumer Products LtdIndian Railway Catering & Tourism Corporation Ltd

Operating profit before interest and tax, as a share of sales of tea, coffee and soft drinks. Varun Beverages Ltd earned 18.1% on its sales in FY26, against 2.0% in FY17. Tata Consumer Products Ltd earned 12.0% on its sales in FY26, against 14.8% in FY25. Indian Railway Catering & Tourism Corporation Ltd earned 13.7% on its sales in FY26, against 11.7% in FY25.

The companies, and their brands

Company and brandsSales FY25Growth 1 yr3 yrs5 yrsMarginProfit shareReturn on assetsP/EROEShare price 1 yr
Hindustan Unilever Ltd
Brooke Bond Red Label, Bru, Bru Coffee, Red Label, 3 Roses, Lipton Green Tea, Red Label Natural Care, Taj Mahal Deccan Rose
Sells in 28 states and 79 countries; exports 2.6% of turnover
₹15,060 Cr
estimate
-1.6% -0.8% — — — — 29.6 31.0% -25.1%
Varun Beverages Ltd
Aquafina, Mirinda, Mountain Dew, Pepsi, Seven-Up, Tropicana, Evervess, Gatorade, Seven-Up Nimbooz, Seven-Up Nimbooz Masala Soda, Slice, Sting
Sells in 26 states and 13 countries; exports 0.8% of turnover
₹5,680 Cr +18.3% — — 17.9% 59.3% — 44.2 15.2% +0.1%
Tata Consumer Products Ltd
Tata Tea, Tata Tea Chakra Gold, Tata Tea Premium, Tetley, Chakra Gold, Eight O'Clock Coffee, Himalayan, Himalayan Natural Mineral Water, Kanan Devan, Organic India, Tata Coffee Grand, Tata Coffee Grand Cold Coffee
Sells in 28 states and 40 countries; exports 34.0% of turnover
₹4,518 Cr +15.3% — — 14.8% 38.7% 9.0% 58.1 9.4% -14.2%
Nestle India Ltd
MILO, NESCAFÉ, NESCAFÉ® Classic, NESCAFÉ GOLD, NESCAFÉ Sunrise, NESPRESSO
Sells in 36 states and 28 countries; exports 4.1% of turnover
₹2,909 Cr
estimate
+25.8% — — — — — 67.5 75.2% +13.5%
Indian Railway Catering & Tourism Corporation Ltd
RailNeer
Sells in 28 states; exports 0.0% of turnover
₹393 Cr +3.4% — — 11.7% 2.7% — 26.9 35.0% -33.4%
United Breweries Ltd
Kingfisher Premium Packaged Drinking Water, Kingfisher Soda
Sells in 36 states and 50 countries; exports 1.28% of turnover
₹5 Cr — — — -221.0% -0.7% — 80.2 9.3% -31.8%
Brands are read from each company's filings and checked against a public source. Growth is the yearly rate of its sales of tea, coffee and soft drinks. Margin is the operating profit (before interest and tax) the company reports on them, as a share of those sales; profit share is its part of all the listed companies' profit on them; return on assets is that profit against the assets it reports for them. A company with no other business is measured on its whole accounts. Where a company's segments include sales between its own businesses (a bank's treasury lending to its retail arm), each segment is scaled down in proportion so that together they match what the company earns outside itself; companies report those internal sales only as a total. Not a recommendation to buy or sell.

Also sold by

These companies report this together with other businesses, so their figures are not counted above
Swiggy Ltd
Zydus Lifesciences Ltd · Complan®, Glucon D
Dabur India Ltd · Real, Real Juices, Dabur Glucose, Réal Activ, Real Cheers
ITC Ltd
Avenue Supermarts Ltd
Eternal Ltd
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Questions people ask

Which listed companies sell tea, coffee and soft drinks in India?

6 listed companies report their sales of tea, coffee and soft drinks: Hindustan Unilever Ltd (HINDUNILVR), Varun Beverages Ltd (VBL), Tata Consumer Products Ltd (TATACONSUM), Nestle India Ltd (NESTLEIND), Indian Railway Catering & Tourism Corporation Ltd (IRCTC), United Breweries Ltd (UBL). 6 more sell them but report them together with other products.

Which listed company sells the most tea, coffee and soft drinks in India?

Hindustan Unilever Ltd, with sales of tea, coffee and soft drinks of ₹15,060 crore in FY25: 52.7% of the listed companies' total here.

How big is the listed market for tea, coffee and soft drinks?

The listed companies here sold ₹28,565 crore of tea, coffee and soft drinks in FY25. Private makers are not included.

Which listed company makes the most profit on tea, coffee and soft drinks?

Varun Beverages Ltd: its operating profit was 17.9% of its sales of tea, coffee and soft drinks in FY25.

Who owns Brooke Bond Red Label?

Brooke Bond Red Label is a brand of Hindustan Unilever Ltd, listed on the NSE as HINDUNILVR.

Who owns Bru?

Bru is a brand of Hindustan Unilever Ltd, listed on the NSE as HINDUNILVR.

Who owns Aquafina?

Aquafina is a brand of Varun Beverages Ltd, listed on the NSE as VBL.

Who owns Mirinda?

Mirinda is a brand of Varun Beverages Ltd, listed on the NSE as VBL.

Who owns Tata Tea?

Tata Tea is a brand of Tata Consumer Products Ltd, listed on the NSE as TATACONSUM.

Who owns Tata Tea Chakra Gold?

Tata Tea Chakra Gold is a brand of Tata Consumer Products Ltd, listed on the NSE as TATACONSUM.

Who owns MILO?

MILO is a brand of Nestle India Ltd, listed on the NSE as NESTLEIND.

Who owns NESCAFÉ?

NESCAFÉ is a brand of Nestle India Ltd, listed on the NSE as NESTLEIND.

Who owns RailNeer?

RailNeer is a brand of Indian Railway Catering & Tourism Corporation Ltd, listed on the NSE as IRCTC.

Who owns Kingfisher Premium Packaged Drinking Water?

Kingfisher Premium Packaged Drinking Water is a brand of United Breweries Ltd, listed on the NSE as UBL.